ArtLens MR
Reimagined the visitor experience at the Carnegie Museum of Art through mixed reality.
Reimagined the visitor experience at the Carnegie Museum of Art through mixed reality.
Role
Product Designer
Tools/Skills
Figma, Bezi, AfterEffects
Team
Solo Project
Duration
4 weeks, Fall 2024
CONTEXT
CONTEXT
Refining the "boring" museum experience
Refining the "boring" museum experience
Post-COVID-19, museum attendance still remains significantly below pre-pandemic levels, challenging museums to attract a more modern audience. For many visitors though, museums are perceived as "boring" and offer limited opportunities for interaction or personal connection.
Post-COVID-19, museum attendance still remains significantly below pre-pandemic levels, challenging museums to attract a more modern audience. For many visitors though, museums are perceived as "boring" and offer limited opportunities for interaction or personal connection.
BROADER TRENDS
BROADER TRENDS
What inspired me
What inspired me
The evolution of Mixed Reality, from the 1990s to modern platforms like Microsoft's HoloLens, inspired me to explore MR’s potential to enhance interactive and communal experiences at the Carnegie Museum of Art.
The evolution of Mixed Reality, from the 1990s to modern platforms like Microsoft's HoloLens, inspired me to explore MR’s potential to enhance interactive and communal experiences at the Carnegie Museum of Art.
EXPLORATY RESEARCH
EXPLORATY RESEARCH
Existing experiences in museums
Existing experiences in museums
With these trends in mind, I studied immersive MR experiences at museums like the Louvre to understand how interactive overlays and communal features could inform a more engaging museum visit.
With these trends in mind, I studied immersive MR experiences at museums like the Louvre to understand how interactive overlays and communal features could inform a more engaging museum visit.
USER INTERVIEWS
USER INTERVIEWS
Understanding visitor experiences first hand
Understanding visitor experiences first hand
To better understand the visitor experience at the Carnegie Museum of Art, I interviewed over 20 visitors, which included students, families, and tourists, revealing their specific engagement needs.
To better understand the visitor experience at the Carnegie Museum of Art, I interviewed over 20 visitors, which included students, families, and tourists, revealing their specific engagement needs.
PROBLEM SPACE
PROBLEM SPACE
Missed opportunities
Missed opportunities
Through these interviews, I synthesized my findings into key pain points that included limited personalization and a lack of communal engagement between visitors.
Through these interviews, I synthesized my findings into key pain points that included limited personalization and a lack of communal engagement between visitors.
USER PERSONA
USER PERSONA
Targeting a key demographic
Targeting a key demographic
To tailor ArtLens effectively, I developed a user persona based on interviews, representing a CMU student visiting the Carnegie Museum of Art for the first time with a low level of art literacy.
To tailor ArtLens effectively, I developed a user persona based on interviews, representing a CMU student visiting the Carnegie Museum of Art for the first time with a low level of art literacy.
STORYBOARD
STORYBOARD
The ideal user journey
The ideal user journey
Based on Michelle's persona, I further honed in on what her ideal journey could look like through storyboarding a MR experience that could effectively elevate her visit.
Based on Michelle's persona, I further honed in on what her ideal journey could look like through storyboarding a MR experience that could effectively elevate her visit.
PROTOTYPING
PROTOTYPING
Iterating through potential designs
Iterating through potential designs
As this was my first time prototyping for MR, I went through many iterations of what the experience of leaving comments and interacting with artworks could look like.
As this was my first time prototyping for MR, I went through many iterations of what the experience of leaving comments and interacting with artworks could look like.
FINAL SOLUTION
FINAL SOLUTION
The Experience Demo
The Experience Demo
SOLUTION HIGHLIGHTS
SOLUTION HIGHLIGHTS
1. Personalized Prompts
1. Personalized Prompts
Before starting the tour, ArtLens prompts visitors to input their knowledge level and areas of interest, in order to deliver a more personalized and tailored experience.
Before starting the tour, ArtLens prompts visitors to input their knowledge level and areas of interest, in order to deliver a more personalized and tailored experience.
2. Gamified Learning
2. Gamified Learning
Visitors can participate in interactive quizzes about each artwork to deepen their understanding of the pieces on display. As they explore, they can earn reward points, which can be redeemed for items in the gift store.
Visitors can participate in interactive quizzes about each artwork to deepen their understanding of the pieces on display. As they explore, they can earn reward points, which can be redeemed for items in the gift store.
3. Sharing Community Voices
3. Sharing Community Voices
Rather than exploring in isolation, visitors can share their own comments and read insights from others, fostering a collaborative and enriched experience of discovery.
Rather than exploring in isolation, visitors can share their own comments and read insights from others, fostering a collaborative and enriched experience of discovery.
4. Immersive Multisensory Experience
4. Immersive Multisensory Experience
ArtLens offers a layered, multisensory experience through virtual pop-up cards that reveal the artist’s creative process and provide an immersive perspective on the artwork.
ArtLens offers a layered, multisensory experience through virtual pop-up cards that reveal the artist’s creative process and provide an immersive perspective on the artwork.
RESTRAINTS
RESTRAINTS
Grounding this in reality
Grounding this in reality
While the Art Lens prototype envisions a blue sky and idealized MR experience for the Carnegie Museum of Art, implementing it involves significant technical and financial constraints that should be acknowledged.
While the Art Lens prototype envisions a blue sky and idealized MR experience for the Carnegie Museum of Art, implementing it involves significant technical and financial constraints that should be acknowledged.
REFLECTION
REFLECTION
Still a lot more to come…
Still a lot more to come…
Beyond this current experience, there's still a lot more I'd like to explore, like how I could deepen personalization, community engagement, and better integrate physical and virtual in this MR environment.
Beyond this current experience, there's still a lot more I'd like to explore, like how I could deepen personalization, community engagement, and better integrate physical and virtual in this MR environment.
Next project
Next project
Chase Family Banking
Chase Family Banking
Internship
Mobile Design
Designed a brand new experience at JPMorganChase to help parents more easily manage finances for their children.