LinkedIn Workboard
Created an AI-driven visual workflow that empowers job seekers to focus on roles aligned with their goals.
Created an AI-driven visual workflow that empowers job seekers to focus on roles aligned with their goals.
Role
Lead product designer
Tools/Skills
Figma, Prototyping
Team
2 Product Managers
Duration
1 week, Spring 2025
BACKGROUND
BACKGROUND
We were given one week to tackle this prompt during the Microsoft x BTG Hackathon
We were given one week to tackle this prompt during the Microsoft x BTG Hackathon
PROBLEM FRAMING
PROBLEM FRAMING
Why LinkedIn?
Why LinkedIn?
Among Microsoft’s suite of products, LinkedIn stood out because of its unique positioning in the job-seeking space. Our research found that while LinkedIn excels at discovery and connection, it lacks robust tools for active job seekers to organize their search.
Among Microsoft’s suite of products, LinkedIn stood out because of its unique positioning in the job-seeking space. Our research found that while LinkedIn excels at discovery and connection, it lacks robust tools for active job seekers to organize their search.
SOLUTION PREVIEW
SOLUTION PREVIEW
Introducing LinkedIn Workboard
Introducing LinkedIn Workboard
Here's a demo video previewing how our solution, LinkedIn Workboard, allows users to more easily organise and visualise their job search without having to leverage third party tools.
Here's a demo video previewing how our solution, LinkedIn Workboard, allows users to more easily organise and visualise their job search without having to leverage third party tools.
CURRENT JOURNEY
CURRENT JOURNEY
What is the existing experience for job seekers?
What is the existing experience for job seekers?
Currently, when users save a job on LinkedIn, they’re presented with a long running list of saved jobs that can easily overwhelm them in an already high stress process.
Currently, when users save a job on LinkedIn, they’re presented with a long running list of saved jobs that can easily overwhelm them in an already high stress process.
USER INTERVIEWS
USER INTERVIEWS
Understanding what current users actually need
Understanding what current users actually need
We conducted contextual interviews and sent out surveys to over 20 LinkedIn users to uncover the main pain points current users were encountering.
We conducted contextual interviews and sent out surveys to over 20 LinkedIn users to uncover the main pain points current users were encountering.
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Uncovering missed opportunities
Uncovering missed opportunities
We also explored competitors in the space, further uncovering how LinkedIn had a huge miss opportunity when it came to having a more robust organizational tool in order to retain users on the platform.
We also explored competitors in the space, further uncovering how LinkedIn had a huge miss opportunity when it came to having a more robust organizational tool in order to retain users on the platform.
FINAL SOLUTION
FINAL SOLUTION
1. Whiteboard style workspace
1. Whiteboard style workspace
A free-flow whiteboard workspace that lets you annotate job listings, save research, and visually connect opportunities in an intuitive format.
A free-flow whiteboard workspace that lets you annotate job listings, save research, and visually connect opportunities in an intuitive format.
2. Smart Clustering
2. Smart Clustering
A smart clustering system helps you cluster jobs based on company type, emphasized skills, status, and more, so you can focus on roles that best match your interests and qualifications.
A smart clustering system helps you cluster jobs based on company type, emphasized skills, status, and more, so you can focus on roles that best match your interests and qualifications.
3. Timeline & Application Prepping
3. Timeline & Application Prepping
A built-in timeline view automatically organizes job listings while LinkedIn extracts key details, such as required skills and job descriptions, to help you efficiently prepare for applications.
A built-in timeline view automatically organizes job listings while LinkedIn extracts key details, such as required skills and job descriptions, to help you efficiently prepare for applications.
SOLUTION INTEGRATION
SOLUTION INTEGRATION
Integrating the MVP into LinkedIn
Integrating the MVP into LinkedIn
From any job posting, users can add the role directly to their Workboard without leaving the listing. Saved jobs are organized into clusters, tagged with priority levels, and linked to application deadlines.
From any job posting, users can add the role directly to their Workboard without leaving the listing. Saved jobs are organized into clusters, tagged with priority levels, and linked to application deadlines.
OUTCOME
OUTCOME
Rewarded the People’s Choice for the most valuable solution
Rewarded the People’s Choice for the most valuable solution
Earning People's Choice and First Runner Up validated the relevance of the problem space and the potential for our solution to meaningfully enhance the job-seeking experience on LinkedIn.
Earning People's Choice and First Runner Up validated the relevance of the problem space and the potential for our solution to meaningfully enhance the job-seeking experience on LinkedIn.
REFLECTION
REFLECTION
Key takeaways and next steps
Key takeaways and next steps
If given more time, our next phase would focus on refining LinkedIn Workboard from both a business and product perspective. We would also want to explore how similar features can be integrated for recruiters.
If given more time, our next phase would focus on refining LinkedIn Workboard from both a business and product perspective. We would also want to explore how similar features can be integrated for recruiters.
